There is a country in the horticulture industry that has always taken a somewhat different path: the Netherlands. As early as the 1970s, it was recognized in the Netherlands that exchange, from cultivation methods to marketing, strengthens rather than weakens individual companies. This way of thinking is certainly an important reason why the horticultural industry in Holland is usually at least one step ahead of all other countries.
Today's successful cross-border networks are often held together by "genetics". In recent years, some plant breeders have succeeded in establishing successful partnerships of production companies around their breeding programs. Some well-known examples are:
- Endless Summer® Hydrangea
- Magical® Hydrangea
- Runaway Bride® Hydrangea
The most important prerequisite for sustainable success is a consistent and high product quality! What use is good starting genetics if the cultivation methods are not right or the production facilities do not meet the requirements. The end consumer expects flowering plants at the point-of-sale that fulfill all advertising promises.
In the case of the garland hydrangea Runaway Bride®, Garry Grüber from Cultivaris, in collaboration with Media Concept Switzerland and RiPlant, has succeeded in developing a brand that delights consumers. The key elements are:
- Special growth habit and flowers on every leaf internode
- Extremely rich flowering
- Very good winter hardiness
- From small plant in 17 cm pots to solitaires in a 15-liter pots, there is something for every garden and every budget.
Leading producers from different European countries meet twice a year to exchange information. The overarching goal is a high production quality and the further development of the brand. The Runaway Bride® producer network offers a classic win-win situation for the members and all participants in the value chain. Good quality - high availability - secure sales opportunities!
Would you like to learn more about the successful network or develop a brand yourself? We look forward to a personal conversation with you.